Digital Brand | DIH²
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DIH²: DIH²_902 Digital Brand

Digital Brand


DIH²
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Contents

Building A Digital Brand: The Burberry Case Study

  • Burberry Before Digital

  • Knowing Who You Are: Brand DNA Is Critical To Digital Success

  • Burberry: Empowered Employees

  • Burberry: Mobile First

  • Burberry: Digital Storytelling

  • Burberry: Customer Centric Behaviour

  • Immersive Physical and Digital Experiences

  • Data Driven Economy

  • Burberry: Consistent Brand Behaviour

Course staff

  • <>

  • Craig Crawford

    /I. Overview/ Digital Transformation Strategist / Founder Differently Enabled A dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years of experience in global fashion brands.

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Tags

#business #marketing #strategy

  1. Course Number

    DIH²_902

  2. Classes Start

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This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 824964'.

Neither the European Commission (EC) nor any person acting on behalf of the Commission is responsible

for how the following is used. The views expressed in this document are the sole responsibility

of the authors and do not necessarily reflect the views of the EC.