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DIH²: DIH²_904 The New Customer Engagement Model

The New Customer Engagement Model


DIH²
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About This Course

Learn about the changes in how we manage our relationship with our customers and prospects, how they become the centre of the business and how to face the new approach and how this is key in any digitalization strategy.

Contents

  • The Age of the Customer

  • Customer Relationship Management

  • Customer Relationship Management as 360 view

  • Customer Relationship Management as Omnichannel Solution

  • Customer Relationship Management as a 1-1 Journey

Course staff

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  • Alberto Azerrad

    /I. Overview/ Senior Regional Vice President OMS EMEA South at Salesforce Senior Executive, passionate about new technologies with more than 20 years in IT Sales.

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Tags

#business #marketing

  1. Course Number

    DIH²_904

  2. Classes Start

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This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 824964'.

Neither the European Commission (EC) nor any person acting on behalf of the Commission is responsible

for how the following is used. The views expressed in this document are the sole responsibility

of the authors and do not necessarily reflect the views of the EC.