Marketing Automation | DIH²
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DIH²: DIH²_912 Marketing Automation

Marketing Automation


DIH²
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Contents

  • Why marketing automation?

  • The customer journey

  • From mass messaging to connected experiences. Automating communications across touchpoints

  • Review of digital channels

  • Measuring success in marketing automation

  • Organizational challenges to adopting marketing automation

Course staff

  • <>

  • Elisa Tormes

    /I. Overview/ CCO EN BMind-Jakala

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Tags

#business #marketing

  1. Course Number

    DIH²_912

  2. Classes Start

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This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 824964'.

Neither the European Commission (EC) nor any person acting on behalf of the Commission is responsible

for how the following is used. The views expressed in this document are the sole responsibility

of the authors and do not necessarily reflect the views of the EC.